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Intuit's Mailchimp Faces Headwinds: Can It Stage a Turnaround?
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Key Takeaways
Intuit's Mailchimp revenues fell 1% to $1.3 billion in fiscal 2026, with growth expected to remain weak.
Mailchimp's operating margin expanded 4.9 percentage points to 47.5%, while operating income rose 10%.
INTU focuses on retention, value-based pricing and cross-selling, with separate FY27 reporting for Mailchimp.
Intuit (INTU - Free Report) is working to stabilize Mailchimp amid weak revenue growth and rising customer churn. Mailchimp’s fiscal 2026 revenues declined 1% year over year to $1.3 billion, contrasting with Intuit’s overall revenue growth of 14%. The outlook remains challenging, with management expecting Mailchimp’s fiscal 2027 revenues to range between $1.256 billion and $1.266 billion, indicating a decline of 1% to flat growth.
Despite these challenges, Mailchimp is making progress on profitability. Its fiscal 2026 operating margin expanded 4.9 percentage points to 47.5%, while operating income increased 10% to $604 million. These improvements reflect better cost discipline, although sustained profitability gains alone may not be enough to revive revenue growth.
High-value, sales-assisted mid-market bookings’ monthly recurring revenues grew 9% year over year in fiscal 2026. Paid SMS customers increased 35%, while average spending among SMS customers was 11% higher. Active high-value customer dollar churn also improved 1% year over year, suggesting progress in retaining valuable customers.
Intuit is strengthening accountability by managing Mailchimp as a separate operating segment from August 2026, with independent reporting beginning in fiscal 2027. Management is prioritizing customer retention, value-based pricing, cross-selling and disciplined spending to improve monetization and profitability. However, higher effective prices are expected to offset increased customer churn, highlighting the challenges facing its growth strategy.
Margin expansion, SMS adoption and improving high-value customer retention provide encouraging signs, but the near-term revenue outlook remains subdued for Mailchimp. Sustained customer retention and stronger bookings conversion will be essential for Mailchimp to return to meaningful growth and contribute more significantly to Intuit’s performance.
How Are INTU’s Competitors Faring?
Klaviyo (KVYO - Free Report) provides AI-powered marketing automation and customer relationship management solutions, helping businesses deliver personalized customer experiences through email, SMS and other digital channels. In the second quarter of 2026, revenues increased 26% year over year to $370.6 million. The company raised its full-year revenue guidance to $1.526-$1.534 billion.
Braze (BRZE - Free Report) offers a customer engagement platform that enables businesses to deliver personalized, cross-channel marketing campaigns through mobile apps, email and other digital channels. In the second quarter of fiscal 2027, revenues grew 26.2% year over year to $227.2 million, supported by new customer additions, upselling and renewals.
INTU’s Price Performance, Valuation and Estimates
Shares of Intuit have gained 8.3% over the past three months, underperforming the broader industry but outperforming the S&P 500 composite.
Image Source: Zacks Investment Research
In terms of forward 12-month Price/Sales (P/S), Intuit is currently trading at 3.43X, which is at a discount to the industry average of 6.43X.
Image Source: Zacks Investment Research
Intuit’s estimate revisions reflect a negative trend. The Zacks Consensus Estimate for fiscal 2027 EPS has been revised downward 15.8% to $23.49 over the past two months. The consensus estimate for 2027 calls for negative 3.2% growth year over year.
View the Zacks #1 Rank List
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Intuit's Mailchimp Faces Headwinds: Can It Stage a Turnaround?
Key Takeaways
Intuit (INTU - Free Report) is working to stabilize Mailchimp amid weak revenue growth and rising customer churn. Mailchimp’s fiscal 2026 revenues declined 1% year over year to $1.3 billion, contrasting with Intuit’s overall revenue growth of 14%. The outlook remains challenging, with management expecting Mailchimp’s fiscal 2027 revenues to range between $1.256 billion and $1.266 billion, indicating a decline of 1% to flat growth.
Despite these challenges, Mailchimp is making progress on profitability. Its fiscal 2026 operating margin expanded 4.9 percentage points to 47.5%, while operating income increased 10% to $604 million. These improvements reflect better cost discipline, although sustained profitability gains alone may not be enough to revive revenue growth.
High-value, sales-assisted mid-market bookings’ monthly recurring revenues grew 9% year over year in fiscal 2026. Paid SMS customers increased 35%, while average spending among SMS customers was 11% higher. Active high-value customer dollar churn also improved 1% year over year, suggesting progress in retaining valuable customers.
Intuit is strengthening accountability by managing Mailchimp as a separate operating segment from August 2026, with independent reporting beginning in fiscal 2027. Management is prioritizing customer retention, value-based pricing, cross-selling and disciplined spending to improve monetization and profitability. However, higher effective prices are expected to offset increased customer churn, highlighting the challenges facing its growth strategy.
Margin expansion, SMS adoption and improving high-value customer retention provide encouraging signs, but the near-term revenue outlook remains subdued for Mailchimp. Sustained customer retention and stronger bookings conversion will be essential for Mailchimp to return to meaningful growth and contribute more significantly to Intuit’s performance.
How Are INTU’s Competitors Faring?
Klaviyo (KVYO - Free Report) provides AI-powered marketing automation and customer relationship management solutions, helping businesses deliver personalized customer experiences through email, SMS and other digital channels. In the second quarter of 2026, revenues increased 26% year over year to $370.6 million. The company raised its full-year revenue guidance to $1.526-$1.534 billion.
Braze (BRZE - Free Report) offers a customer engagement platform that enables businesses to deliver personalized, cross-channel marketing campaigns through mobile apps, email and other digital channels. In the second quarter of fiscal 2027, revenues grew 26.2% year over year to $227.2 million, supported by new customer additions, upselling and renewals.
INTU’s Price Performance, Valuation and Estimates
Shares of Intuit have gained 8.3% over the past three months, underperforming the broader industry but outperforming the S&P 500 composite.
Image Source: Zacks Investment Research
In terms of forward 12-month Price/Sales (P/S), Intuit is currently trading at 3.43X, which is at a discount to the industry average of 6.43X.
Image Source: Zacks Investment Research
Intuit’s estimate revisions reflect a negative trend. The Zacks Consensus Estimate for fiscal 2027 EPS has been revised downward 15.8% to $23.49 over the past two months. The consensus estimate for 2027 calls for negative 3.2% growth year over year.
Image Source: Zacks Investment Research
Currently, Intuit carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.